The launch of H&M X Sabyasachi’s newest collaboration attracted a slew of trolls who chastised the designer for the exorbitant costs the ‘Wanderlust’ collection demanded. His designs were likened to grandmother’s sarees, which are far cheaper, and Indian bus drivers’ uniforms, and he got a lot of criticism on social media.
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He also wanted to ensure that every product was accessible to everyone in an impartial way, so he built an online platform. He also said that no one in the company could comprehend the pace of reaction to the purchases made since it became a hit in the worldwide market as well.Because the designer couldn’t locate denim in his size, it sold fast. Sabyasachi also apologised to the public for failing them and promised to “develop a future business strategy that would fulfil this demand.”
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